The design of the new Peugeot 308 subtly incorporates the new stylistic codes of the Peugeot Marque. While the dimensions are unchanged, the new lines marry as closely as possible the car's mechanical assembly to accentuate its athletic poise, while the front aspect gives a fresh look to the "floating" front grille concept. Greater importance accorded to unbroken surfaces marks a determination to present an elegant and luxurious style. The central protective capping, available in a black lacquer finish, has been made thinner to give greater prominence to the sheer metal. This is also true of the single air intake which is now smaller in size.

Styling elements enhance the natural elegance which emanates from the new 308. A satin chrome bead enhances the new front grille, as do horizontal bars, available in lustrous black or chrome according to body shape (saloon, CC or SW).

The bottom section of the lower front panel, which helps visually to broaden the car and "plant" it on the road, incorporates new dual-function lights (daytime and sidelights) shaped like a boomerang, available according to versions. With their meticulous finish, they blend perfectly and are harmoniously positioned on the upper surround of the fog light housing. Composed of variable intensity LEDs and a light guide, they guarantee a unique visual signature by day and by night while illustrating the high level of technology featured on the new 308.

In the upper section, the V-shaped nose of the bonnet is one of the main expressive features of the Peugeot 308. It has been redesigned to fit the car's mechanical assembly as closely as possible and provides a new link with the floating front grille, in line with Peugeot's new stylistic codes. The Marque badge, in its new dual material construction, is proudly positioned at the tip of the bonnet on a new black lacquer base set with a chrome bead, also in the shape of a V.

The outline of this nose, fluid and characteristic, is more curvaceous, particularly at the junction of the lights and the bonnet. The new smooth glass front headlamps, closely fitting the three cylinders, suggest a look that is both refined and assertive. And when the 308 is equipped with dynamic bi-directional Xenon headlamps complete with titanium coloured base, this look becomes even more profound, displaying all the strength of character of the new 308.

The dynamism of the front aspect is echoed on the sides of the car. A styling line, running from the front wheel arches, crosses the side of the body and the rear lights before dropping towards the lower rear panel and coming to an end in the lower section.

The fluidity of the style is enhanced by the lateral glazed surface which follows a plunging waistline, and also by the panoramic rear window, which overlaps the rear quarter panel pillars.

Lastly, to establish the general appearance of the Peugeot 308, a lower waistline starting from the lower front panel extends as far as the rear bumper. The car therefore seems well poised on the road, ready to exploit its dynamic qualities to the full . New diamanté effect 16 or 17 inch alloy wheels or Storm Grey 18 inch wheels for the GTi version underline this dynamic appeal. The sense of dynamism is enhanced further by the car's rear style.

On the saloon, the wraparound lower rear panel adds a note of robustness and perceived quality as well as a sporty touch thanks to the presence of a styling element in the shape of a spoiler and two inserts, which can have a chrome finish, suggesting exhaust nozzles. The new Lion takes its place in the centre of the tailgate, while a satin chrome bead emphasizes the horizontal waistline, bringing a new balance to the rear of the 308.

On the SW, the contours of the robust lower panel and the rear lights have been designed to allow a wide boot aperture. The low load sill resulting from this design promises easy loading and a large internal capacity. From an aesthetic point of view, a horizontal waistline runs around the rear tailgate in its central section to "stretch" the car. This sensation is amplified by the body-coloured number plate insert surmounted by the new Lion badge.

On the CC the strength of the rear style is repeated, with a sense of horizontality given to the rear aspect that reinforces the impression of width. Numerous details add to this overall effect: the concave movement crossing the tailgate under the spoiler, the chrome bead framing the number plate and the presence of an air diffuser in the lower section. On either side and extending over the wings, the ruby-coloured LED rear lights with light curtain effect broaden the silhouette and give the 308 CC a unique and spectacular visual signature.